How OTT platforms has gained so much Popularity in recent times?
This image is taken from,www.mysmartprice.com In India, OTT platforms have seen remarkable growth in recent years. The term OTT stands for "Over the Top.". It is used to deliver audio, video, and other media content directly to users through the medium of the internet. In India, there are various OTT platforms available. Netflix, Amazon Prime, Disney Hotstar, Alt Balaji, Zee5, Sony Liv, etc. are prominent OTT platforms in India. The OTT gained popularity during the COVID-19 pandemic. During the pandemic, restrictions were made on theaters, which accelerated the growth of OTT platforms, and people started adopting the online culture of entertainment. According to a report published by Eros Now-KPMG on OTT viewers, every Indian spends approximately 70 minutes per day on video streaming platforms, with a consumption frequency of 12.5 times a week. The evolution of the sources of content consumption in India can be traced from Doordarshan to D2H to OTT platforms. In thi